Crowd Funding For Non-profits.
Many crowd funding campaigns mainly center around activities for example running marathons and organizing garage sales but the call to action mainly takes place online because the power of masses in any sphere of life is unchallengeable.
A success full campaign engages donors, tells a story they will find compelling, motivates them to give and encourages them to share the campaign with friends. Most significantly is setting the target, the fundraiser sets the target, people pledge an amount-usually in exchange for some form of reward but sometimes as a direct donation.It takes creativity and energy,but it can bring in amuch needed funding and attract a whole new audience of supporters.
Crowd funding is relatively in expensive.
- Social media is cheap, and most social media engagement platforms at their basic level are also cheap.
- Email marketing platforms range in pricing and some are free for example Mailchimp.
- Online fundraising platforms range in pricing too. Some charge a monthly subscription fee: most charge a nominal fee per transaction. With platforms like these, you can customize fundraising pages to match your organizations existing on line presence.
Bottomline: crowd funding is not free, but it is great at unleashing the internet`s potential to reach and empower more supporters more quickly and cost effective.